Two years ago the advice was “learn to write better prompts.” People sold prompt packs for real money. “Prompt engineer” showed up on LinkedIn profiles. Some of them charged consulting rates for it. Most of that is already dead, and not because the models got worse at following instructions. A single prompt was always the wrong unit of work. You don’t run a business on one-off instructions. You run it on process—the thing you write down once so it happens the same way every t

Two virtual assistants get the same task: schedule a call with a new client. The Calendly link is broken. Neither of them knows that yet. The first one clicks the link, sees the error page, and messages you: “Hi! The scheduling link isn’t working.” Task returned to sender. You now have your original task back, plus a diagnosis to run. The second one opens the link in an incognito window to rule out a cache issue, finds the event type was deleted, digs up an old confirmation e

Ask any tool to write your follow-up email and you’ll have one in four seconds. It’ll be grammatical. It’ll be structured. It might even be good. Then you read it, and you start changing things. The opening is too stiff. It doesn’t mention what you discussed on the call. The ask is buried. The tone is slightly off for this particular client who hates exclamation points. Five minutes later you’ve rewritten most of it. The AI saved you the blank page and almost nothing else. Th